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SOCIO-PSYCHOLOGY AND CONSUMER BEHAVIOUR

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  According to psychologist Gordon Allport, psychology uses scientific methods "to understand and explain how the thoughts, feelings, and behavior of people are influenced by the particular, imagined, or implied the presence of other masses." Essentially, social psychology is concerned with determining how the social environment in which a person's conduct occurs influences that behaviour. Sociology examines human behaviour as a group (society), whereas psychology examines individual behaviour. Both sociology and psychology are interrelated and inextricably linked. Social situations greatly influence a person's sentiments and thoughts, and one is continually trying to fit in with the social situations at hand. People from the same social class share very similar attitudes, comparable likes in fashion and food, shop from the same kind of stores, and congregate in the same places. Individual behaviour, influences, and decisions in many social contexts are now the foc...

TRIBE OF INDIA: "PATELIA"

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  The word 'Patelia' comes from the word Patel, which means 'headman' in their local languange. Patelias are primarily found in Panchamahal district. They're also scattered across the districts of Surat, Kheda, Sabarkantha, and Ahmedabad. They communicate with each other in Bhili and use Gujarati with outsiders. Bhili is written in the Gujarati script. They also communicate in Hindi. They are classified as a scheduled tribe in the Indian constitution, with a population of 70,230 people in the 1981 census and 1,09,390 people in 2001.   The Patelia are mostly non-vegetarian, and consume mutton, chicken, eggs, and fish. They eat maize and wheat as their staple bread. Rice is consumed on occasion. Urad, chawala, tur, gram and moong pulses are among their favorite foods. Cooking is usually done with ground nut oil. They eat all the vegetables that grow in their vicinity. They also use roots and tubers that they collect from ...

SOCIAL ISSUES IN CHARLIE CHAPLIN'S "MODERN TIMES"

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Modern Times is a 1936 comedy directed, written, and starring Charlie Chaplin. It is acknowledged as one of his best pictures. The picture skates on thin ice between comedy and satire, as well as giving insight on the socio-economic aspects of American society in the 1930s, as well as the effects of the Great Depression. Viewers are shown a country ripped apart by poverty and paranoia, where ordinary people find themselves at the mercy of the world around them. The beginning depicts the odds and stress that a person faces as a result of work pressure. The person becomes so accustomed to performing the same tasks over and over that he does it in places where he is not supposed to. As seen in the film, Charlie Chaplin was hospitalized simply for working while not at his job. Unemployment is a serious problem. It leads to hunger, and greed leads to theft. He gets directed to the prison for no reason by an innocent person who has no clue what he is doing. Charlie worke...