BRAND HISTORY OF "DOVE"

Dove's origins can be traced back to the invention of soap. In reality, no other skin/beauty care brand makes soap in such enormous quantities as Dove, and the company's name has been associated with soap-making since its inception. Dove began as a soap firm in 1957, setting itself apart from all other brands at the time. Undoubtedly, there were  toiletry products that were considerably older and had far more established brands than Dove, but the newer company managed to stand out from the crowd with one basic feature: moisture.

 

Dove soon distinguished itself from its competitors by creating soap that hydrated rather than dried out the skin. Dove's commitment to producing high-quality products for its customers was obvious from the start. Dove became known as an institution that could be trusted when it comes to personal care over time. Dove gradually expanded its portfolio, adding more items to its care line one at a time. Dove now sells skin care, hair care, antiperspirant/deodorant products, hair care, and bathing.

Dove's Real Beauty Campaign, which reinforced the brand's philosophy of appreciating the natural body, debuted in 2004. They were the first of all the major worldwide corporations to embrace the concept of body positivity, elevating self-care and self-love principles above what was considered socially acceptable. Dove as a firm appears to be always ahead of the curve, and the brand's marketing has reflected this. Dove's packaging evolved over time to mirror its logo images, which evoked simplicity, elegance, and tenderness. The Dove brand has become simpler to recognise over time, and it's now tough to overlook Dove in a grocery aisle crowded with other trendy products. Dove did what it does best around the world: it did not use supermodels as brand ambassadors. Rather, it enlisted the help of genuine women who had used the product to provide testimonies about their experience with it.

The brand, which was previously only a force in a few nations, now has a presence in over 80 countries thanks to its aggressive global expansion. However, without the brand building effort to back the services and promote the higher Real Beauty mission, the commercial plan would not have been as successful. The Dove brand's success was not accidental. It was based on research and used a variety of approaches to learn about the problems women have with Dove products and their perceptions of beauty. Expert advice was used to enhance customer research. For example, the Dove Self-Esteem Program includes an 11-member Global Advisory Board. The brand has the ability and motivation to stimulate, gain access to innovative thinking from around the world, and then sell the greatest ideas.

Most companies do not naturally allow ideas to originate and subsequently flourish. Dove’s efforts are fantastic.